This project's goal was to conceptualize a cafe along with its potential website design. Introducing the hypothetical company, Fruitea Cafe, this place is a haven of flavors where the ambiance radiates an uplifting, positive, and laid-back vibe. The carefully selected color palette, typography, and overall website design seamlessly captures this atmosphere. The combination of light purple and white, as well as the typeface Futura contributes to a relaxing and laid-back visual appeal. This color palette and typography in combination with the consistent imagery of colorful and vibrant fruits, and delightful smoothies and teas, create a cheerful and upbeat brand identity.
Programs used: Adobe Illustrator, Adobe Photoshop
Home Page - Mobile
Contact Page - Mobile
Home Page - Desktop
Contact Page - Desktop